Strategic Communications Counsel. No Agency Overhead 

Elevate Your Business Impact

Executive Advisory Services

Whether you're building a brand, navigating a merger or acquisition, or expanding into new markets, I will help you avoid costly false starts, redirections and rework by crafting a strategy and execution framework that align with your business goals, stakeholder needs and business realities.

Narrative Building & Positioning

With more than 20 years experience on the front lines of volatile and highly-regulated industries, I have a keen ability to synthesize complex details and minutiae into compelling, relatable narratives. I will work with you to build an authentic, elegant narrative that drives your business forward and craft a plan for engagement that helps you connect with and influence your most important stakeholders.

Crisis Communications

Whether you see it coming or it lands on your doorstep, crisis can derail your bsiness goals if you don't have the experience and resources to manage it. I have led highly respected organizations through everything from financial crises and data breeches to executive misconduct and natural disasters. Executives count on me to be the calm, capable voice of reason in the eye of the storm.

Contact me to schedule a free consultation.

michelle@vanstorycommunications.com

Experience, Foresight and Judgment in Your Corner

I'm Michelle, a communications strategist with more than 20 years experience advising Boards, CEOs and executive teams in the healthcare, technology, energy and nonprofit sectors. Clients count on me to translate complex issues into data-driven narratives that safeguard reputations, accelerate transformations, seize opportunities and build stakehlder trust. When you work with me, you get me. No hoops. No runaround. No billed hours from junior staff. Just expert counsel with you in the trenches, delivering results.

Michelle Vanstory

Principal 

Testimonials

Michelle is the "has done it all" communications executive you've been looking for, who still strives to grow and learn new skills every day. She has a unique blend of experience in highly regulated industries, technology, and the pace of agency life to be able to define pertinent stakeholder groups and how an organization can be most effective in their communications practice to reach their business goals.

Michelle is a standout communications executive with deep expertise in healthcare and technology. She leads with clarity, precision, and purpose by turning complex challenges into strategic opportunities. Her work has driven measurable gains in brand reputation, crisis resolution, and executive visibility.

Michelle brings a consistently strategic, measured approach to her work—pairing clear business acumen with an instinctive ability to foster alignment across stakeholders.  Michelle approaches challenges with both optimism and pragmatism, ensuring that outcomes are thoughtful, balanced, and aligned with broader organizational objectives. Her presence consistently elevates the quality of dialogue and decision-making in cross-functional settings.